Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market. In today’s fast-paced global economy, change is constant, and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

As Loyalty Lead, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers’ lives.

Samsung is seeking an experienced Loyalty Lead to manage, coordinate, and execute on their loyalty strategy with speed and excellence. Key responsibility will be to define their Loyalty strategy, develop and lead various projects, campaigns and communication to drive loyalty. These initiatives aim to enhance retention, loyalty, and sales. The role involves close collaboration with the rest of the CRM and other internal stakeholders. 

Samsung Electronics Nordic is moving fast to further develop its overall digital marketing capacity. The aim is to provide best in class digital marketing communications to end consumers by delivering engaging, relevant, and timely content to increase the customer experience. In order to reach this objective, new digital tools are being implemented, as the focus on data driven marketing is greater than ever before. As the Loyalty Lead at Samsung, you will secure deployment of their Loyalty strategy which involves Samsung Rewards and Samsung Members. Your role involves planning, activation of campaigns and communication for those areas. You secure that it is deployed in relevant channels and in alignment with the overall CRM strategy. To secure that they are data driven and striving for continuous improvement, insights, updates via their analytics tools and reporting is a fundamental part of this role.                                                                             

Your main responsibilities will be:

• Secure the overarching Loyalty strategy for Samsung Nordics. Based on insights, a Loyalty strategy needs to be defined and implemented. Samsung Rewards and Samsung Members are two of the tools to drive loyalty within our customer base.
• Samsung Rewards strategy: Define and secure execution on our strategy for Samsung Rewards. In close collaboration with CRM team and other stakeholders you will secure and optimize the customer experience for Samsung Rewards in all channels. Through campaigns and other initiatives, you will secure that we reach set KPIs. You will take active part of planning, execution, analysis for continuous improvement. This part also involves close collaboration with Suwon office and European office.
• Members strategy and operations: Secure execution of Members strategy in close collaboration with CRM team and local stakeholders. With this, secure and optimize customer experience in Samsung Members app.
• Stakeholder Collaboration: Align with stakeholders and collaborate with other functions such as Category Marketing, eCommerce, Performance Marketing, and HQ/EO and secure that we have a focus on loyalty for our customers in all activation deployed.
• Data Analysis and Reporting: Manage dashboard tools to create weekly and monthly reports and analyze results, and present actionable improvements to achieve KPIs.

About you

To succeed in this role we believe that you have extensive experience in CRM and loyalty at both strategic and operational levels, as well as proficiency in using dashboards for segmentation and insights. You excel in fast-paced environments with a strong commitment to high-quality delivery. You hold a Bachelor’s degree in Business Administration, Marketing, or a related field, and have worked with CRM in a global company. With over three years of experience in CRM marketing focused on loyalty programs, you bring expertise in CRM, loyalty program management, project implementation, and stakeholder management within large organizations. Additionally, you have a solid background in project management and are skilled in analytics, testing, and utilizing insights for continuous improvement.

Required language skills:

Fluency in English & Swedish

Good to know

This is a full-time permanent position located at the Samsung office in Kista.

Please apply through the “Apply now” button, upload your CV, and answer some questions. We do not want a cover letter. We are actively reviewing applications, so apply as soon as possible. Due to the GDPR, we can’t accept applications through email.

At Hammer & Hanborg we make a difference between being competent and being the right person for a job. Competence is much more than a CV and we always match candidates based on potential, values and motivation. We think it’s important that it’s fun to work and we believe in collaboration based on trust and mutual respect. We strive to always encourage and challenge both ourselves and our clients to have the courage to develop and make change happen. We believe that Diversity and Inclusion are strengths and welcome all applicants. Together we create future professional life. You are welcome to join us.  Please read more: hammerhanborg.com 

Hammer & Hanborg by Jurek is a member of Diversity Charter Sweden who works for a world where different ideas, knowledge, experiences, and competence count, where difference is a resource.