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Nordic Digital Audience Analyst to If

Nordic Digital Audience Analyst to If

Are you an analytical, technical, hands-on and independent person? Are you also a team player and have an understanding of business and the customers' wishes and needs? This might be the job for you.

If insurance is in a strong, positive development in data-driven marketing. We invest world-class in new technology and build up a highly professionally competent department across the Nordic region. As our new Nordic colleague, you will be involved in operating If to a higher level in our digital commitment. 

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The role becomes especially important in the work of compiling insights from various sources and help us understand more of the market, our target groups and the whole customer journey, building and analyzing segments and target groups across data sources and tools. Our new specialist in the field must also have a good understanding of how data is collected and processed and prepare analyzes based on this.

Main tasks


  • As Nordic Digital Audience Analyst, you will build and analyze target groups across data sources and tools. You’ll have an overall look and build use cases in ex DV 360 / GA360
  • You will work as an integral part of the Commercial Marketing team to support with insights and monitor performance
  • You need to understand how data is collected and processed and prepare analyzes. Report and share results and insightful analytics for all digital media channels.
  • It is an advantage if you have experience with tag management solutions like Google Tag Manager
  • You will work in our Google Marketing Platform as well as related Cloud tools such as Big Query. In addition, you will work in tools such as Tableau, Adform and Facebook Business Manager
  • Understand and have the ability to build segments in GMP based on 1st party and 3rd party data
  • See opportunities for how the use of data increases the quality and effect of our marketing
  • Collaborate closely with the rest of the organization and our agencies for the preparation of smart media purchases

Our expectations on you

  • You are a network builder who establishes and develops a good contact area with colleagues in the analytical environment, online sales and CRM environment to name a few, beyond our own marketing department
  • You cooperate excellent with others and are good at connecting contacts across departments and countries. In addition, colleagues follow you through communicating and teaching complex issues in an inspiring way
  • You are humble, but determined to succeed, both for yourself and for If
  • You are an initiator who recommends good KPIs for the technological marketing and builds structure
  • You are a distinct accomplisher which deliver good results, and raises awareness in the organization on how data driven marketing contributes
  • You are a professional expert who strongly contributes to the business's full overview of data-driven marketing and are able to do most of the work within the area on your own. In addition, you will contribute in lifting If to become a leader in the Nordic region in data-driven marketing

To succeed in the job as Nordic Audience Analyst

  • You have a very good technical understanding
  •  You are distinctly result-oriented, and make decisions based on data and insight
  • You can write and read SQL, Java, HTML and CSS.
  • You have minimum 3 years of experience in analytical work and technological marketing, preferably from Google Marketing Platform
  • You write and speak English fluently
  • You have good business understanding
  • You have a higher relevant education and are curious about new knowledge

You will have a key role in our vision two transform If into a world-class marketing company, and to become a true master yourself within your focus area. You will be able to learn new skills and concepts from various but talented group of colleagues. Working with cutting edge cloud-based marketing tools and technologies together with cross-functional teams. An agile, informal work environment where we value continuous improvement and trying out new things for the benefit of customers with cross-Nordic marketing teams. You will get continuous training to develop your skill set within data driven marketing.

This is a permanent full-time role based at If's head office in Bergshamra.

Your application
We will review the applications ongoing, so please apply with your CV and a personal letter as soon as possible.  

About If 
If is the leading property and casualty insurance company in the Nordic and Baltic countries with 3.6 million customers. We are owned by the Finnish listed Sampo Group. The company conducts business operations on a pan-Nordic basis and have operations in Sweden, Norway, Finland, Denmark and the Baltics. Our main goal is to have the industry's most satisfied customers.

Hammer & Hanborg

At Hammer & Hanborg we make a difference between being competent and being the right person for a job. Competence is much more than a CV and we always match candidates based on potential, values and motivation. We think it’s important that it’s fun to work and we believe in collaboration based on trust and mutual respect. We strive to always encourage and challenge both ourselves and our clients to have the courage to develop and make change happen. We believe that Diversity and Inclusion are strengths and welcome all applicants. Together we create future professional life. You are welcome to join us.  Please read more: hammerhanborg.com

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